This AD campaign was created for the brand PlayStation. It is a general ad target towards the gaming community. In times of stress and craziness sometimes it is good to take a break and press the pause button. Or in this case press a different kind of button.
For some PlayStation is a escape from reality and life's problems. This advertisement is supposed to bring a sense of calm and peace while also make the viewer think of the next game or current game they are playing.
Outdoor, Magazine, & Social